Having meaningful things to say can actually help your blog with people’s love and Google’s blessings.
In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!
The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.
Think before writing original content
Think hard about the message of your text. What do you want to tell your readers? And what is the purpose of your text? What do you want you readers to do at the end of the page? Write down the answers to these questions before you begin writing.
Original content goes a long way with Google and your visitors. Copying other people’s content will result in a punishment from Google, which can crush your bottom line.
Want proof?
Remember when you used to find ezine articles in top Google rankings? You don’t see them anymore, and it’s no accident. They were one of the hardest hit by Google’s algorithm update , which aimed to prevent bad content from ranking highly.
Collect detail about a topic:
We just cannot pick up a topic and write about it. In order to make your content worth appreciation, you need to have proper knowledge on the topic. This is where research comes in.
These sites may help you
1) Wikipedia : Wikipedia is the first and foremost resource when you want to get the basic information as well as data statistics of a subject. But, sometimes this does not just fit all. Wikipedia can sometimes be biased or has information that can be manipulated. In that case, you can include the following tools for research:
2) Google scholar : Google scholar is my go-to source when it writing on topics that need references from university articles, thesis by experts and other published research papers.
3) Google books : Citing quotes and references from books under public domain can be a great add for your blog post. You can customize Google books to source such information for your upcoming blog posts.
Project Gutenberg is the largest collection of free books that you can edit, twist and use for your commercial blog posts.
Other such places, where you can find hidden knowledge to make your post outstanding are The Internet Archive which has way too much information that sometimes can be a gold mine, Google Public data also has some wonderful resources based on your niche.
Choose a catchy headline
People have an average attention span of just 10 seconds and no matter how intriguing your blog post is, no one will read it if they are not convinced that it is worth their time within the first few seconds.
A good headline sparks interest and invites readers in. Consider these great statistics from Copyblogger:
80% of people will read your headlines.
But only 20% of those people will read the rest of your content!
And that is why the headline is as important as the article or post itself.
So, you have to make your headlines or titles so smart that they just cast a spell on your readers. A boring headline can drive them out even if the content inside is rich in information.
Take time with your headlines. If possible, make a few and select which one you like best. Don’t skim over them. They are the first thing people read, and they are the basis those people use to decide if they want to read your article or not.
Use long tail keywords:
Keywords are still important if you want some traffic from search engines. However, having keywords less than three to four words makes it quite broad to appeal to a single reader base.
Make your content best
The best content gives the user a sense of how to apply the information. It doesn’t degrade users by telling them what to do, but rather respects them and provides them with assurance that they know best how to use the material. When you write your blog post, give users tips on applying what you are offering them. Many times, just writing well about a topic will spark some ideas for readers.
Your sentence structure and grammar should be compelling. Write short and crisp paragraphs.
Double check your grammar, you always need to proofread because you never know when a typo might surface. I use Grammarly for proofreading and checking my grammar and spelling errors .
You should also check if something you wrote matches with something written prior to you.
Use paragraphs.
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs!
Link to previous content.
If you already wrote some content about the topic of your current post, don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next to that, your link-structure is also of importance for your ranking in Google. You should read Joost his post about cornerstone articles if you want to read more about this.
Internal linking a post not only adds value to the articles linked in the post but also makes your content more relatable by adding related articles that the reader can refer while reading the article.
You should at least add three (it’s not fixed and depends on the length of the post used) internal links to each of your posts.
Also, edit the old posts and include links to recent articles in them as internal links as it will help in faster indexing of new articles and also pass some SEO juice to them.
Write SEO friendly post
While a quality blog post should be devoted to the readers, it should also please the search spiders to rank them for those readers.
On page SEO is also very important to let the search engine bots know what your content is all about.
A quality article which is expected to be loved by search engines are ought to be SEO optimized.
You should not hesitate to link to authority sites (the relevant ones) in fear of bleeding SEO juice. Linking to other authority blogs can make your content more relevant and trustworthy.
On-Page SEO includes internal linking (explained above), adding of related keywords, optimizing images for search engines etc. Don’t forget to check these 5 Lesser Known On-Page SEO Optimization Techniques.
Optimize the length of your article.
Make sure your articles have a minimum of 300 words. Google likes long articles, if your article is too long though it might scare away users. So try to stop at around 700 words. And, as a general rule of thumb: try to put your search terms in about 1 to 2 percent of your text. So in an article of 300 words, you should mention your search terms 3 to 6 times.
Conclusion
The era in which some SEO tricks were sufficient to get your website to rank high in Google has long ended. Nowadays, good content has the highest likelihood to result in a higher positions in Google. And good content also leads to more Facebook likes and shares, tweets and return visitors to your website. Of course, you can do some extra things to maximize the SEO friendliness of your post, but most important is: just write a very, very good post!
In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!
The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.
Think before writing original content
Think hard about the message of your text. What do you want to tell your readers? And what is the purpose of your text? What do you want you readers to do at the end of the page? Write down the answers to these questions before you begin writing.
Original content goes a long way with Google and your visitors. Copying other people’s content will result in a punishment from Google, which can crush your bottom line.
Want proof?
Remember when you used to find ezine articles in top Google rankings? You don’t see them anymore, and it’s no accident. They were one of the hardest hit by Google’s algorithm update , which aimed to prevent bad content from ranking highly.
Collect detail about a topic:
We just cannot pick up a topic and write about it. In order to make your content worth appreciation, you need to have proper knowledge on the topic. This is where research comes in.
These sites may help you
1) Wikipedia : Wikipedia is the first and foremost resource when you want to get the basic information as well as data statistics of a subject. But, sometimes this does not just fit all. Wikipedia can sometimes be biased or has information that can be manipulated. In that case, you can include the following tools for research:
2) Google scholar : Google scholar is my go-to source when it writing on topics that need references from university articles, thesis by experts and other published research papers.
3) Google books : Citing quotes and references from books under public domain can be a great add for your blog post. You can customize Google books to source such information for your upcoming blog posts.
Project Gutenberg is the largest collection of free books that you can edit, twist and use for your commercial blog posts.
Other such places, where you can find hidden knowledge to make your post outstanding are The Internet Archive which has way too much information that sometimes can be a gold mine, Google Public data also has some wonderful resources based on your niche.
Choose a catchy headline
People have an average attention span of just 10 seconds and no matter how intriguing your blog post is, no one will read it if they are not convinced that it is worth their time within the first few seconds.
A good headline sparks interest and invites readers in. Consider these great statistics from Copyblogger:
80% of people will read your headlines.
But only 20% of those people will read the rest of your content!
And that is why the headline is as important as the article or post itself.
So, you have to make your headlines or titles so smart that they just cast a spell on your readers. A boring headline can drive them out even if the content inside is rich in information.
Take time with your headlines. If possible, make a few and select which one you like best. Don’t skim over them. They are the first thing people read, and they are the basis those people use to decide if they want to read your article or not.
Use long tail keywords:
Keywords are still important if you want some traffic from search engines. However, having keywords less than three to four words makes it quite broad to appeal to a single reader base.
Make your content best
The best content gives the user a sense of how to apply the information. It doesn’t degrade users by telling them what to do, but rather respects them and provides them with assurance that they know best how to use the material. When you write your blog post, give users tips on applying what you are offering them. Many times, just writing well about a topic will spark some ideas for readers.
Your sentence structure and grammar should be compelling. Write short and crisp paragraphs.
Double check your grammar, you always need to proofread because you never know when a typo might surface. I use Grammarly for proofreading and checking my grammar and spelling errors .
You should also check if something you wrote matches with something written prior to you.
Use paragraphs.
Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that main idea in only one sentence. If you need more sentences, you simply need more paragraphs!
Link to previous content.
If you already wrote some content about the topic of your current post, don’t forget to link to these posts. It will make your post stronger because you show some authority on the subject. Next to that, your link-structure is also of importance for your ranking in Google. You should read Joost his post about cornerstone articles if you want to read more about this.
Internal linking a post not only adds value to the articles linked in the post but also makes your content more relatable by adding related articles that the reader can refer while reading the article.
You should at least add three (it’s not fixed and depends on the length of the post used) internal links to each of your posts.
Also, edit the old posts and include links to recent articles in them as internal links as it will help in faster indexing of new articles and also pass some SEO juice to them.
Write SEO friendly post
While a quality blog post should be devoted to the readers, it should also please the search spiders to rank them for those readers.
On page SEO is also very important to let the search engine bots know what your content is all about.
A quality article which is expected to be loved by search engines are ought to be SEO optimized.
You should not hesitate to link to authority sites (the relevant ones) in fear of bleeding SEO juice. Linking to other authority blogs can make your content more relevant and trustworthy.
On-Page SEO includes internal linking (explained above), adding of related keywords, optimizing images for search engines etc. Don’t forget to check these 5 Lesser Known On-Page SEO Optimization Techniques.
Optimize the length of your article.
Make sure your articles have a minimum of 300 words. Google likes long articles, if your article is too long though it might scare away users. So try to stop at around 700 words. And, as a general rule of thumb: try to put your search terms in about 1 to 2 percent of your text. So in an article of 300 words, you should mention your search terms 3 to 6 times.
Conclusion
The era in which some SEO tricks were sufficient to get your website to rank high in Google has long ended. Nowadays, good content has the highest likelihood to result in a higher positions in Google. And good content also leads to more Facebook likes and shares, tweets and return visitors to your website. Of course, you can do some extra things to maximize the SEO friendliness of your post, but most important is: just write a very, very good post!
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